EFFECTIVE COMMUNICATION AND ORGANIZATIONAL PERFORMANCE
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- NGN 3000
ABSTRACT
The importance of communication in achieving organisational objectives cannot be over emphasized. The current study examines effective communication and organisational performance of Nigerian breweries Plc. The study adopted descriptive survey research design. The population of the study comprises of all employees of Nigerian breweries Plc. Simple random sampling techniques was adopted for the study. The study randomly selects 264 employees of Nigerian Breweries where data were collected from these employees through the use of structured questionnaire. The data retrieved from the questionnaire were analysed using descriptive statistics of mean, standard deviation and inferential statistics of correlation. All the analysis was carried out with the aid of SPSS. The finding of the study reveals that internal communication has positive and significant relationship with financial performance; external communication improved job quality of employees and used of ICT has positive and significant relationship with number of task completed by the employees. The study recommends that free communication follows, adequate information has positive and significant relationship with financial performance, the study recommends that the management of the organization should ensure that free, adequate, timely and effective communication channel are been put in place as this will go along way with increasing their financial performance.
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